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Front End: The Daily Dose
June 29, 1999

Think Merger

If the words "think, think" put you in mind of a toe-tapping tune from Aretha Franklin--or of IBM founder Thomas Watson in an especially emphatic mood--then maybe you're just not keeping up with the times.

Last week, AnswerThink Consulting Group Inc. and Think New Ideas Inc. agreed to merge in a pooling-of-interest transaction valued at $231.2 million.

Under the agreement, AnswerThink's 1,000 employees with business transformation and systems integration skills will be combined with Think New Ideas' 400 employees skilled in Internet solutions and interactive marketing.

The deal will mark the 10th merger for AnswerThink, which was founded two years ago by some former consultants of KPMG.

All syncopation possibilities aside, the companies say the merged organization will be known as AnswerThink Consulting Group.

--Bruce Caldwell



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