Software // Information Management
News
7/6/2007
06:55 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

FTC Clears Microsoft's $6 Billion Deal For aQuantive

The deal is widely seen as an attempt to improve Microsoft's ability to compete against Google as a provider of search advertising.

The Federal Trade Commission Friday cleared Microsoft's plan to acquire Internet ad company aQuantive.

"The FTC has reviewed the proposed acquisition of aQuantive by Microsoft," said Tom Phillips, a spokesperson for the Seattle-based company. "We've cleared that regulatory milestone."

In keeping with its normal regulatory review process of mergers and acquisitions, the FTC's 30-day Hart-Scott-Rodino waiting period elapsed without the issuance of a "second request."

"We've very pleased that the FTC opted not to make a second request," said Phillips.

In a May 29 SEC filing, Google said that the FTC had made "a request for additional information" concerning its planned acquisition of DoubleClick, another Internet advertising company. That deal is still being reviewed.

Between 1998 and 2005, the majority of FTC investigations involving a second request for information concluded with some concession or modification of the transaction, according to the agency.

In May, Microsoft said that would acquire aQuantive for $6 billion, its largest purchase to date. The deal is widely seen as an attempt to improve Microsoft's ability to compete against Google as a provider of search advertising.

According to Internet metrics firm comScore, Google accounted for 50.7% of U.S.-based Internet searches in May, compared to 10.3% handled by Microsoft sites.

Phillips said a closing date for the deal has not yet been determined. The next step, he said, is an August 9th meeting where aQuantive shareholders will vote on Microsoft's offer.

Last month, Internet ad firm Real Media said that the Hart-Scott-Rodino waiting period expired without a request from the FTC for additional information, clearing the way for WPP Group's planned acquisition of the company.

Comment  | 
Print  | 
More Insights
The Agile Archive
The Agile Archive
When it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Government Tech Digest Oct. 27, 2014
To meet obligations -- and avoid accusations of cover-up and incompetence -- federal agencies must get serious about digitizing records.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and community news at InformationWeek.com.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.