The easiest way to predict the future, as Alan Kay said, is to invent it. Some friends of mine, over at a stealth design/innovation startup called WilsonCoLab, decided to start a site dedicated exclusively to this task at www.cloudworker.org, which beta-launched today with a neat contest (seriously flattering to have a word you coined taken this seriously!). Cool logo, eh?The rather festive-sounding "Light Up Your Cloud" contest invites you to submit anything you like -- pictures, podcasts, videos, blogs, twitter-feeds -- that showcases how you are creating a my-size-fits-me career using modern technology. Think of it as monthly mini X-prizes (no relation) to stimulate innovation around the concept of "work."This beta (or "zeroth") iteration of the monthly contest has prizes sponsored by bestselling author Dan Pink (signed copies of The Adventures of Johnny Bunko, the career guide for cloudworkers), Wired contributing editor Jeff Howe (signed audio versions of Crowdsourcing, the other side of the job market for cloudworkers) and yours truly (some of the cool gear I won for coining 'cloudworker'. In a way, that was Contest Number Minus 1, and this is Contest Number Zero.) I am rooting for a reader of my personal blog to win, but having an Enterprise2blog reader win would be really cool too!
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.