InformationWeek: The Business Value of Technology

InformationWeek: The Business Value of Technology
e2 Conference & Expo - Boston 2013
'Second Life' Lessons

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The stage at the Sun Pavilion is surrounded by lush trees and a gentle wind is constantly blowing even when no one is there to enjoy it.

On popular Anarchia Island, avatars fly and teleport in to boogie on the virtual dance floor.    IBM has established several sites in Second Life--several in partnership with other companies--but despite their beauty, they are eerily devoid of virtual life.  Cisco has built an auditorium for holding press conferences and executive briefings on its massive virtual campus, but when no event has been scheduled, the space is deathly quiet.  In the cosmopolitan scene in Amsterdam, one of Second Life's more highly traveled destinations, avatars mingle in the street and chat in a variety of languages.  Although popular in the real world, Toyota's virtual Scions largely go driverless in Second Life.  No avatars were interested in trying on and buying virtual shoes on any of the days that our InformationWeek reporter stopped by.  The stage at the Sun Pavilion is surrounded by lush trees and a gentle wind is constantly blowing even when no one is there to enjoy it. 


The stage at the Sun Pavilion is surrounded by lush trees and a gentle wind is constantly blowing even when no one is there to enjoy it.