InformationWeek: The Business Value of Technology

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Apple IPad Launch In Pictures

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Apple Controls All Details, Even The Venue On The Eve of Apple's Big Announcement

Apple Controls All Details, Even The Venue On The Eve of Apple's Big Announcement  Yerba Buena Center, scene of Wednesday's Big Apple Announcement, Nestled Behind Moscone in SOMA in downtown San Francisco  Workers Put The Final Touches On Artwork for Apple's Tablet Launch in Downtown San Francisco  Apple's Tablet Launch Could Be Covered More Than Any Other Technology News Event in 2010  In line at the Yerba Buena Center for the Arts in San Francisco, in an unusually rainless day, waiting for one of the most talked-about, leaked-about product launches in modern technology history.  Crowds thicken.  Long line.  Equipped.  Danishes  Om Malik  Waiting at the door.  Walll Street Journal's Walt Mossberg  Wired's Steve Levy    Lonely chair.  Apple art everywhere.  Screen shot of the tablet looking at web pages.  Jobs with his ipad  Photo interface.  Showing up (movie) in high quality.  Apple SVP Scott Forstall  3D car game (Need For Speed) from Electronic Arts  Ibook shelf  Keynote, part of iWork. it's presentation software.  Jobs, teeing up iWork  Steve Jobs on stage.  Need for Speed running on ipad.    The press, the cameras ... We're all ready to go for the big announcement.  Jobs pokes fun at the press about the Apple Tablet.  Jobs on stage at the unveiling of the Apple Tablet.  Jobs makes a comparison to the first Apple laptop.  Jobs makes a comparison to the first Apple laptop.  Apple CEO Steve Jobs unveiling the new iPad - device in hand.  Apple CEO Steve Jobs with the new Apple iPad, announcing it for the first time.  Apple CEO Steve Jobs gets set to demonstrate his new   Apple CEO Steve Jobs gets into demo mode with Apple iPad.  Apple's iPad is a better, bigger web browser.  Apple's iPad is a better, bigger web browser.  The Apple iPad plays YouTube video in high definition.  Apple iPad's can play back high quality video.  Apple CEO Steve Jobs plays one of his favorite movies on the iPad.  And now introducing, the iPad  There was plenty of speculation about the tablet's battery life. 10 hours is the final answer.  Battery life is 10 hours, standby power of one month.  Scott Forstall, Senior VP of apps talks about the app ecosystem for the iPad.  SVP of apps, Scott Forstall, announces iPad SDK, available immediately for developers.  Gameloft CEO Mark Hickey  Gameloft demos a game written for the iPad.  The New York Times also customized its app for the iPad.  The New York Times app makes reading a newspaper very easy on the Apple iPad.  Brushes shows off its iPad app - very intuitive tools that artists have used in previous versions.  Electronic Arts shows off its iPad version of Need for Speed.  Apple CEO Steve Jobs shows one of the iPad's targets: Amazon Kindle  iBooks on the iBookshelf - Apple takes the metaphor literally in its newest store offering.  iBooks let you change the type size and the font of the text you're reading.  Apple re-worked iWork for the iPad (includes Pages, Numbers and Keynote).  Apple iWork for the iPad has an easy-to-create presentation software, called Keynote.  One question most people had: How much? Speculation said: $999. Steve Jobs takes a poke at that number.  The real answer to the price question: $499.  Apple also announced accessories for the iPad, including this dockable keyboard.  Apple's new iPad keyboard turns the device into something more like a laptop.  Apple also announced an iPad case that protects the device.  The iPad case not only protects, but acts as a stand when you're watching movies.  Apple's goal with the iPad: to be ... Magical.  Apple CEO Steve Jobs sees Apple products at the cross streets of technology and art.  Up close: the iPad virtual keyboard is much bigger and still mostly reachable with thumbs.  Up close: the iPad displaying its map capabilities.  Up close: the iBooks are just one tap away on the iBookshelf.  Up close: iBooks are easy to read and interact with.  Up close: iBook fonts can be altered.  Up close: the iPad's user interface takes touch and multitouch further than we've seen before.  Up close: existing applications can be viewed in their regular form (small, like on an iPhone), and doubled in size with a single tap of a button.  Up close: Same app, but full screen size.  Up close: Turning the page.  Up close: iBook Table of Contents for quick browsing.  Up close: big virtual keyboard makes e-mail and other word processing tasks a bit easier than on a smart phone.  Up close: bigger device equals bigger web browsing.