Breaking from the video format of other posts we recorded audio of a three way conversation. With George Athannassov based in Colorado, David Terrar in the UK, their core programming team in Bulgaria and a client base spread across the planet, WordFrame are a very international company. Terrar is Executive Director and one of the shareholders, and the company is owned by George and other members of the team with no outside investors. The company has been bootstrapped from the start and lives off revenues generated from their existing customers.Listen to the interview.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.