News
News
3/31/2006
06:36 PM
Connect Directly
RSS
E-Mail
50%
50%

Gibson Guitar CEO Says DRM Challenges Market

Internet anonymity and consumer confusion make digital rights management problematic, says chairman and CEO Henry Juszkiewicz.

Gibson Guitar Corp. is preparing to launch a digital audio product line supported by gigabit Ethernet, but rights management is presenting the company some challenges, chairman and chief executive officer Henry Juszkiewicz told attendees of Digital Hollywood Spring in Santa Monica, Calif.

During a debate earlier this week over intellectual property protection, fair use rights and digital content distribution, Juszkiewicz said enforcement for digital content being shared on the Internet has not been properly dealt with. The problem, he said, begins with anonymity on the Internet.

"You can't enforce activity you can't see," he said. "Authentication similar to technology used in software products could easily translate into protecting the content."

Consumer confusion about digital rights management (DRM) remains the biggest issue in 2006, Juszkiewicz said.

"The basic person is confused about DRM, and what they can and cannot do," he said. "It's a major market impediment."

Last year, Gibson and semiconductor manufacturer Cirrus Logic Inc. announced an agreement to develop a line of digital audio networking products beginning in 2006. The project is supported by next-generation gigabit Ethernet designed to provide high-bandwidth for audio and video applications.

Cirrus Logic and Gibson said they would jointly develop specifications for the new software protocol.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.