Kevin Gilroy, Hewlett-Packard’s top global marketing executive for the small- and midsize-business space, is slated to leave the company Sept. 30.

A 24-year HP veteran, Gilroy apparently is a victim of the Palo Alto, Calif., company’s recently announced reorganization. According to sources close to HP, Gilroy’s SMB marketing position was cut as part of HP’s plan to eliminate its Customer Solutions Group and transfer the group’s sales and marketing functions to individual product units. His SMB marketing duties now will fall to Todd Bradley, executive vice president of HP’s Personal Systems Group, sources said.

An HP spokeswoman confirmed that Gilroy’s job has been eliminated and that his SMB marketing responsibilities will be rolled back into the Personal Systems Group.

Gilroy declined to comment on the HP reorganization but confirmed that he’s leaving the company Sept. 30. “The company is in good shape,” he said. “We’ve accomplished a lot in SMB. We set the framework called Smart Office, and we fully understand the economic model of SMB.”

Gilroy said he has no immediate plans after he exits HP but added that he plans to stay on the East Coast near his home in the Philadelphia area. “My love is the channel. I want to go back to the channel,” he said.

With Gilroy’s departure, HP loses one of its top channel advocates.

“Kevin [Gilroy] did a great job in channels, and I was excited about some of the things he was working on in SMB,” said Geoffrey Lilien, CEO of Lilien Systems, an HP enterprise solution provider in Mill Valley, Calif.

Gilroy was named to his current position as senior vice president and general manager of worldwide SMB business operations a little more than a year ago. Before that, he was president and general manager of HP’s Solution Partners Organization, a position now held by John Thompson. Gilroy is a former CRN Channel Executive Of The Year and was instrumental is designing HP’s current PartnerOne channel program.

One HP solution provider, who asked not to be identified, said he was concerned about the constant restructuring at HP. “HP reorganizes, but before the reorganization has a chance to get up and running and yield results, they reorganize again,” the solution provider said. “It kills any momentum they build up.”