For those brand managers seeking advice on how to build a fan base around your company's Facebook page/ public profile, the folks over at Facebook just posted a perky video from Wildfire Interactive advising how to drive your number of fans up and create a movement within the network.
There's also an intriguing case study from Adobe that's worth reading. Bottom line - providing your fanbase with the opportunity to interact via promotions, giveaways or contests will lead to more community enthusiasm and perpetuate the viral nature of Facebook.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.