For those brand managers seeking advice on how to build a fan base around your company's Facebook page/ public profile, the folks over at Facebook just posted a perky video from Wildfire Interactive advising how to drive your number of fans up and create a movement within the network.
There's also an intriguing case study from Adobe that's worth reading. Bottom line - providing your fanbase with the opportunity to interact via promotions, giveaways or contests will lead to more community enthusiasm and perpetuate the viral nature of Facebook.
5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of September 18, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."