Google Accounts For More Than 65% Of U.S. Searches
Health and medical had the highest share of traffic from search engines at 44.64%, while business and finance had the least at 17.04%, according to the latest Hitwise survey.
Google accounted for more than six of 10 online searches in the United States in November, more than triple the amount of its closest rival Yahoo, a Web metrics firm said Tuesday.
Google's share of the market rose to 65.1% from 61.84% in the same month a year ago, Hitwise said. In October, Google had a 64.49% share.
Yahoo Search was a distant second last month with 21.21% of searches, followed by Microsoft's MSN Search, 7.09%; and Ask.com, 4.63%. The remaining 46 search engines in the Hitwise rankings accounted for 1.96% of searches.
Yahoo, Microsoft and Ask.com dipped in market share from October, according to Hitwise. Compared to a year ago, Yahoo was down 1.22%, and Microsoft 2.73%. Ask.com's share increased 0.4 %.
Search engines continued to be the primary way Internet users navigated to sites within key categories. Travel, entertainment and business and finance showed double digit increases in their share of traffic coming directly from search engines.
Health and medical had the highest share of traffic from search engines at 44.64%, while business and finance had the least at 17.04%.
Google's core search business is remarkably profitable. In a recent report, financial analyst Henry Blodget found that Google's core business of advertising linked to search probably had better than 75% operating margins in the third quarter, a level that only its rival Microsoft could ever hope to match.
Google also booked free cash flow of $1.1 billion, more than any other media company. In addition, the company has grown to a $16 billion global business that is still growing at 50% per year, according to Blodget.
The Agile ArchiveWhen it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyITís tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.