Google Inc. has bought Measure Map, an online analytics tool for blogs. The amount was not disclosed.
Google Inc. has bought Measure Map, an online analytics tool for blogs.
The product was bought from San Francisco consulting firm Adaptive Path for an undisclosed sum. Jeff Veen, an Adaptive Path founder and product director for Measure Map, was hired by the Mountain View, Calif., search engine.
Measure Map is meant to help bloggers understand how their sites are used. The tool's capabilities include tracking visitors and their activities, as well as tracing the origin of links to blogs from other sites.
"Today, as the Measure Map team joins Google, our mission remains the same: to build the best possible user experience so people can understand and appreciate the effect their blogs -- their words and ideas -- can have," Veen said Tuesday in a posting on Google's company blog.
The technology is Adaptive Path's first product. It was highlighted by Macromedia, a unit of Adobe Systems Inc., at the Web 2.0 Conference in San Francisco in October.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.