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6/22/2007
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Google CEO Demos Apple's iPhone, But Not On YouTube

The event triangulated three hot media subjects -- Google, Apple's iPhone, and YouTube -- and put a spotlight on the Google-Apple alliance.

When Google CEO Eric Schmidt, a director of Apple, whipped out an Apple iPhone at this week's Google press day in Paris, the paparazzi began snapping away and quickly posted videos of the event on Google's YouTube. By Friday, however, the videos had disappeared replaced by a laconic "This video has been removed by the user."

The event triangulated three hot media subjects -- Google, Apple's iPhone, and YouTube -- and drew attention to the announcement this week that Google's delivery of YouTube videos on the iPhone is just a harbinger of cooperative things to come from the Google-Apple alliance.

"You should expect other announcements between the two companies over time," said Schmidt, according to media reports. "iPhone is a powerful new device and is going to be particularly good for the apps that Google is building."

"The YouTube announcement [for the iPhone] is an embodiment of Google's technology that is hardwired into the iPhone," said Stephen Arnold, author of a book on Google, in an interview. "There will be more of Googleplex to come in the iPhone." He said Web 2.0 technologies like Ajax heavily utilized by Google, and the technology fits easily into the iPhone.

Schmidt noted that Google Maps appears in the iPhone, which is due to be formally delivered next week. Apple's decision to forego orders until 6 p.m. next Friday has hyped the introduction of the device and helped create an almost hysterical demand and interest in the handset.

At the Paris event, Schmidt spoke of the coming importance of powerful mobile phones and indicated Google will focus much research and development attention on them.

Arnold, who is managing director of Arnold IT, believes the Google-Apple alliance will produce many more important features that will show up in the iPhone and Apple TV products.

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