Cloud // Cloud Storage
News
8/27/2010
07:08 PM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Google Fights E-mail Overload With Priority Inbox

Gmail has gained an automated, trainable filter that attempts to segregate important e-mail messages.

Google on Tuesday plans to introduce a Priority Inbox for Gmail that it says could save an average of 46 minutes of e-mail processing time per week per user.




Top 15 Google Apps For Business
(click for larger image and for full photo gallery)

For employers, that could translate into a productivity savings of over 40 hours per year. In monetary terms, that would be worth over $1,100 annually per Gmail user for private sector companies and almost $1,600 annually per Gmail user for government agencies, based on average employee compensation costs reported by the Bureau of Labor Statistics in June.

Priority Inbox is Google's attempt to deal with information overload. It's a visually distinct area of one's Gmail inbox that displays messages deemed to be more important than the rest. The assumption is that Gmail users can work more efficiently by dealing with important e-mail and deferring or ignoring less important e-mail.

Priority Inbox relies on a filtering system to sort significant messages from less significant ones. It differs from Gmail's existing user-configurable, keyword-based filters in that it filters automatically, can be corrected when it fails, and tries to learn on its own.

Google suggests that Priority Inbox is like the Gmail spam folder, except for the good stuff. Training is simple: A "+" icon puts e-mail into the Priority Inbox; a "-" icon takes e-mail out. The system also considers frequently e-mailed people to be important.

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Google in the Enterprise Survey
Google in the Enterprise Survey
There's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity ­products, and 69 percent cite Google Apps' good or excellent ­mobility. But progress could still stall: 59 percent of nonusers ­distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 24, 2014
Start improving branch office support by tapping public and private cloud resources to boost performance, increase worker productivity, and cut costs.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.