Google is providing its ad publishers with a set of buttons that Web site visitors can use to download Firefox with the Google Toolbar
The Mountain View, Calif., search-engine giant is providing its ad publishers with a set of buttons that Web site visitors can use to download Firefox with the Google Toolbar, which is a browser add-in that takes a user directly to Google services, Mozilla said this week. Site operators using the buttons will be paid $1 each time someone installs the browser and toolbar.
The buttons are part of a new feature Google has introduced in its AdSense program, which shares revenue with Web site operators that agree to carry advertising from Google. AdSense Referral is for site publishers looking to make money by using Google-provided buttons linking to products and services.
Google has had a close relationship with Mozilla for sometime. Firefox ships with Google search built into the browser. The latest deal expands that relationship by getting the browser on Google's huge ad network.
Firefox competes with Microsoft Corp.'s Internet Explorer, which dominates the browser market. Microsoft and Google are fierce rivals. Microsoft, which considers the search engines a key competitor, is making a major push in the growing online advertising market where Google and Yahoo Inc. have earned billions of dollars.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.