Google is providing its ad publishers with a set of buttons that Web site visitors can use to download Firefox with the Google Toolbar
The Mountain View, Calif., search-engine giant is providing its ad publishers with a set of buttons that Web site visitors can use to download Firefox with the Google Toolbar, which is a browser add-in that takes a user directly to Google services, Mozilla said this week. Site operators using the buttons will be paid $1 each time someone installs the browser and toolbar.
The buttons are part of a new feature Google has introduced in its AdSense program, which shares revenue with Web site operators that agree to carry advertising from Google. AdSense Referral is for site publishers looking to make money by using Google-provided buttons linking to products and services.
Google has had a close relationship with Mozilla for sometime. Firefox ships with Google search built into the browser. The latest deal expands that relationship by getting the browser on Google's huge ad network.
Firefox competes with Microsoft Corp.'s Internet Explorer, which dominates the browser market. Microsoft and Google are fierce rivals. Microsoft, which considers the search engines a key competitor, is making a major push in the growing online advertising market where Google and Yahoo Inc. have earned billions of dollars.
5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
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