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3/24/2006
02:15 PM
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Google Holds 75% Of U.K. Search Market: Survey

The search firm does better there than it does in the U.S., where it typically garners a 50% share.

Google continued its dominance of the U.K. search engine market, garnering three of every four online searches there during February, according to survey data announced Friday by WebSideStory.

The Mountain View, Calif.-based search firm enjoys market share dominance in Europe that surpasses its U.S. position, where it nevertheless typically records a market share of more than 50 percent.

"Even more so in the U.K. than in the U.S., when people think of search, they think of Google," said Rand Schulman, WebSideStory's chief marketing officer, in a statement. "This has large implications for U.K. marketers."

Trailing behind Google in the U.K. was Yahoo, whose second place finish was 9.30 percent, according to the market research firm that offers a range of online marketing and analysis products.

Other top online search finishers in the U.K., cited by WebSideStory, and their market shares are: MSN, which finished in third place with a 5.46 percent share of the market, followed by AOL, 4.21 percent, and Ask Jeeves 2.28 percent. (Ask Jeeves recently changed its name to Ask.com.)

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