04:28 PM
Connect Directly

Google, Microsoft Blogging Services Driving Web Site Growth

Free hosting services and a variety of blogging software choices are pushing up the numbers of Web sites.

The popularity of blogging services, particularly those of Google and Microsoft, has driven an increase of more than 4 million Web sites since last month, an Internet services company said Tuesday.

The number of Web site increased more than 4 percent to 96.9 million, according to a September survey by Netcraft. The number of sites has soared by 15.5 million since June.

Two trends are responsible for the growth: the popularity of blogging services and the heated competition between Microsoft and Google. Microsoft has had "huge growth" in its Windows Live Spaces blogging/networking service, adding 1.3 million hostnames last month, Netcraft said. Google had a gain of 459,000 hostnames, primarily at Blogger. Both services are offered at no charge.

Free hosting services in general have driven site growth. In the first five months of the year, the Internet added an average of 2.75 million new hostnames per month, Netcraft said. Since June, the average has nearly doubled to 5.4 million sites per month.

Recent gains at free hosting services have begun to outpace growth at paid services, Netcraft said. While the two services are not often comparable in terms of the kind of subscribers they attract, the trend is still worth noting.

"The success of these (free) services in recent months represents a growing challenge to traditional hosts, especially as they gain usage among small businesses, typically a key target market for paid hosting," Netcraft said.

Meanwhile, Microsoft grabbed a bigger share of the Web server software market last month, gaining 1.1 percent to 30 percent of the market. Market leader Apache fell by 0.9 percent to 63 percent.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A UBM Tech Radio episode on the changing economics of Flash storage used in data tiering -- sponsored by Dell.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.