IoT
News
News
3/31/2006
06:32 PM
50%
50%
RELATED EVENTS
The Analytics Job and Salary Outlook for 2016
Jan 28, 2016
With data science and big data top-of-mind for all types of organizations, hiring analytics profes ...Read More>>

Google Offers Ads In Local Mapping Service

The ads appear on a Google Local map whenever a searcher enters a query that matches advertisers' chosen keywords and business information.

Google Inc. on Friday starting offering businesses advertising on its local mapping service.

The ads are available for business locations in the United States, Canada and the United Kingdom, and appear on a Google Local map whenever a searcher enters a query that matches advertisers' chosen keywords and business information.

The text ads appear as a highlighted listing in the search results column, and through a map marketer that expands to show additional details when a person clicks on the ad title or the marker itself. The expanded marker can include the business's phone number and an image.

A text-only version of each local business ad automatically runs on Google.com and other sites in the search engine's advertising network. The ad is ranked and priced like any other running on Google.

To use the service, businesses must sign up for a Google AdWords account.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
How to Knock Down Barriers to Effective Risk Management
Risk management today is a hodgepodge of systems, siloed approaches, and poor data collection practices. That isn't how it should be.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.