News
News
6/28/2005
08:01 PM
Connect Directly
RSS
E-Mail
50%
50%

Google Offers New Version Of Personalized Search

The firm is beta-testing a new version of personalized search that learns from people's search histories and the results they've previously clicked on.

Google Inc. on Tuesday launched in beta a new version of personalized search that learns from people's search histories and the results they've clicked on.

The new capabilities have been added to the personalized search service the company launched this year. The service requires users to sign up for a Google account.

By "learning" as people search, the new version is expected to deliver more relevant search results to users as they build a search history. For example, over time the technology could deliver more listings for pop music instead of classical, if a person's history showed he favored that genre.

Google, based in Mountain View, Calif., stores a person's search history on its servers, which enables a person to make use of personalized search from a browser on any computer. People can delete items from their search history, and turn off the personalized-search feature temporarily, if they don't want a web search recorded.

Privacy experts have voiced concern over Google's search-history technology, saying that it could reveal private information about the user. Such information, if stored in a server, could be made available to lawyers or government agencies with a court subpoena.

Personalized search only works with web search results, and does not support Google's other products, such as its image search.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.