Business & Finance
News
3/20/2007
04:05 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Offers Pay-Per-Action Ads

The search engine addresses a new AdSense program that pays for completed actions that a subscriber defines.

Concerned about click fraud? Google has an answer. The company on Tuesday launched a beta test of its new pay-per-action (PPA) advertising program.

"Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a page view, after a user has clicked on your ad on a publisher's site," explained Rob Kniaz, a product manager for Pay-Per-Action, on Google's AdWords blog. "You'll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site."

PPA advertisers set the price that they're willing to pay for specific actions, which could be a click, a purchase, or a sign-up, for example. Because advertisers are buying actions, which by definition conform to business goals, click fraud becomes far less of an issue.

PPA ads will appear only on AdSense sites, which is to say the sites of publishers in the Google content network.

Publishers have the option to run specific PPA ads or to let Google serve the ones that perform best in relation to a preset topic. Publishers can review available PPA ads by product name, description, logo, and designated actions to make sure selected ads suit the site.

The PPA beta test is available only to U.S. advertisers at the moment. In the coming weeks, Google intends to invite more advertisers and publishers into the program.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.