Google Base in particular appears to be suffering. The search giant's free submit-it-yourself content repository experienced an 18% decline in traffic between July 2006 and January 2007. Google Checkout saw a 362% gain in visitors during the same period.
Hitwise research director LeeAnn Prescott attributes Checkout's traffic growth to aggressive promotion.
eBay and Paypal showed gains of 1.3% and 1.9% respectively during this period.
eBay also led in terms of session time -- the amount of time users spent at the site. eBay visitors spent an average of almost 20 minutes on the site, compared to 8 minutes for Google Base. For ad-supported sites, longer session times are generally better.
For transaction-oriented sites, shorter session times are more desirable (assuming the transaction gets completed) and there at least Google appears to have performed better than the competition. The average session time for users of Google Checkout was roughly two minutes less than the average session time for PayPal users.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of September 18, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."