Software // Enterprise Applications
News
2/9/2007
03:59 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Still Plays Catch-Up With eBay

Traffic figures for the competing e-commerce sites are on opposite ends in the spectrum, according to an Internet metrics company.

When it comes to e-commerce, Google can't touch eBay.

Last week, Google Base received 844 times fewer visitors than eBay and Google Checkout received 71 times fewer visitors than PayPal, according to figures released on Friday by Internet metrics company Hitwise.

Google Base in particular appears to be suffering. The search giant's free submit-it-yourself content repository experienced an 18% decline in traffic between July 2006 and January 2007. Google Checkout saw a 362% gain in visitors during the same period.

Hitwise research director LeeAnn Prescott attributes Checkout's traffic growth to aggressive promotion.

eBay and Paypal showed gains of 1.3% and 1.9% respectively during this period.

eBay also led in terms of session time -- the amount of time users spent at the site. eBay visitors spent an average of almost 20 minutes on the site, compared to 8 minutes for Google Base. For ad-supported sites, longer session times are generally better.

For transaction-oriented sites, shorter session times are more desirable (assuming the transaction gets completed) and there at least Google appears to have performed better than the competition. The average session time for users of Google Checkout was roughly two minutes less than the average session time for PayPal users.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - September 10, 2014
A high-scale relational database? NoSQL database? Hadoop? Event-processing technology? When it comes to big data, one size doesn't fit all. Here's how to decide.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.