Headlines, top stories, a calendar of events, and Couric's daily blog are available through a module jointly developed by Google and CBS.
Google on Thursday started offering news feeds from the CBS Evening News With Katie Couric to users of the search engine's personalized homepages.
The content, which includes headlines, top stories, a calendar of events and Couric's daily blog, is available through a module jointly developed by Google and CBS. Users have the option of adding the mini-application to their homepage.
As part of the deal, CBSNews.com and Google have agreed to promote the new feature on each other's sites. Couric made her debut as CBS news anchor on Tuesday.
The agreement is the second this week that involves CBS trying to generate buzz for a new show. The TV network plans to show the debut of its new fall program "The Class" to subscribers of TiVo's TV service and broadband-enabled digital video recorder. TiVo, which has 4.4 million subscribers, plans to show the program that week before its Sept. 18 network premiere.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.