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Google Unveils Ad Inventory Management Tool

Google Ad Manager aims to help Web publishers sell as much of their ad space inventory as possible.

With its acquisition of DoubleClick finally approved in the U.S. and Europe, Google is beginning the process of integrating and adjusting its advertising services.

On Thursday, Google announced the first such move, the beta launch of Google Ad Manager, an online ad inventory management tool for Web publishers.

"Directed at addressing the ad management and serving needs of publishers with smaller sales teams, Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver, and measure their directly sold and network-based ad inventory," said Rohit Dhawan, a Google senior product manager, in a blog post. "It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution."

Through ad inventory tracking and forecasting, Google Ad Manager aims to help publishers sell as much of their ad space inventory as possible. It provides tools for inventory management, yield optimization, ad targeting, ad delivery, order booking, ad materials and media management, and reporting.

Google Ad Manager, said Dhawan, is aimed at publishers with small ad sales teams and has been designed to complement the DoubleClick Revenue Center, which was designed for larger clients.

Having participated in early Google Ad Manager testing, Sarah Romer, director of sales and marketing for Washingtonian.com, said in a statement that the ad management service has helped her company by saving it time and money.

Google Ad Manager is currently available by invitation only. Dhawan said that the Google Ad Manager beta program will expand over time.

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