Google Video DRM Raises Questions - InformationWeek
IoT
IoT
News
News
1/9/2006
06:39 PM
50%
50%
RELATED EVENTS
Useing Threat Data to Improve Your Cyber Defense
Aug 10, 2017
Attend this webinar to learn how you can determine which threats pose the greatest danger to your ...Read More>>

Google Video DRM Raises Questions

In announcing its online video store, Google said it's developed its own digital rights management software to prevent people from distributing downloads in violation of partners' copyrights. But some bloggers are complaining that they don't want yet another incompatible DRM system.

Google Inc.'s decision to use its own copyright-protection technology in its online video store announced last week has some tech bloggers asking: Does the world need another DRM system?

Essentially, the Internet search giant's move is forcing people to ponder whether Google is joining Microsoft Corp. and Apple Computer Inc. in using security technology that limit consumers' ability to move content among devices.

A Google spokesman said Monday that the search engine was not releasing details of its digital rights management system, which was mentioned in its launch of the Google Video Store at the Consumer Electronics show.

"We do feel that DRM should be simple for consumers to move their video content between devices, and we intend to work with consumer electronics companies to help make that happen," the spokesman said.

Apple and Microsoft each have their own incompatible proprietary DRM systems. As a result, music bought on Apple's iTunes music store cannot be easily played on portable digital devices that support Microsoft's Windows Media Player.

In announcing its online video store and partners who would sell content, including CBS and the National Basketball Association, Google said it had developed its own DRM software to prevent people from distributing downloads in violation of copyrights. Such protection is needed in order to sign up major content providers.

The disclosure sparked questions among tech bloggers.

"Google obviously felt it needed to do so to convince the big content companies to take part -- but what it probably means is that we now have yet another incompatible copy protection system that is likely to lock people in (while also opening up new security holes)," TechDirt said.

Google last week also announced at CES that it's working with DivXNetworks Inc. to provide technology that would enable consumers to play the video they buy on multiple consumer electronic devices, either in the home or on a mobile device.

DivX, based in San Diego, has developed video compression technology that the company claims offers DVD-quality at 10 times greater compression than MPEG-2 files, enabling full-length films to fit on a CD or delivered over broadband connections.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll