In This Issue:
1. Editor's Note: Google Wants Your Attention
2. Today's Top Story
- Sony's Plan To Fix Infected Copy Protection Only Makes
- ID Theft Numbers May Be Misleading
- Newest Sober Attack Predicted By Police
- IM Worms Mutating At An Alarming Rate
- Keyloggers Jump 65% As Info Theft Goes Mainstream
- Internet Security Market To Reach $58 Billion By 2010
- Enterprises Patching Faster Than Ever, But Still Not Fast Enough
3. Breaking News
- AOL Launching Online Video Of TV's Favorite Oldies
- Willing To Pay $500 For 'Velvet Glove' Monthly Cell-Phone Service? Talk To Voce
- Venture Firm To Acquire Serena Software For $1.2 Billion
- Enterprise Content Management
- Tucson And Calif. Town To Deploy Wi-Fi Muni Networks
- Virginia Taps Northrop Grumman for $2 Billion IT Overhaul
- Cisco Launches Enterprise Management, Mesh Products
- CA Adds Service Availability And Management Platforms
- EBay Makes Access To Its Web Services Free
- U.N. Program Connects On Oracle Worldwide
4. In Depth
- Gates Outlines Microsoft's High-Performance Computing Plans
- Microsoft Readies Dynamics GP 9.0 ERP Platform
- Microsoft Launches Free Enterprise Desktop-Search Tool
5. Voice Of Authority
- Virginia Governor Opts For Onshore Outsourcing
6. White Papers
- Secure Application Development
7. Get More Out Of InformationWeek
8. Manage Your Newsletter Subscription
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"Even he, to whom most things that most people would think were
pretty smart were pretty dumb, thought it was pretty smart." -- Douglas Adams
1. Editor's Note: Google Wants Your Attention
The latest surprise from the frightfully smart folks at Google is
that it's now offering enterprise-class Web analytics for free. Why
would they do such a thing? They've decided that licensing fees
are worth less money than the opportunity to find out what pages
people are visiting, how long they're staying there, where
they're coming from, and where they're going next. Google
Analytics is another microscope Google can use to peer into
what people are paying attention to.
It's just an extension of the real business that Google is in,
which isn't search or E-mail or maps or even advertising. Rather,
Google is in the attention business.
Most of us are in the attention business in one way or another.
Most jobs consist of large amounts of getting other people to do
what you want them to do. But before you can convince someone
else to do things your way, you have to get their attention. You
need to get some time on the boss's calendar, or to lure the
potential customer into the store. Sometimes you need to hire a
lawyer or call the cops just to get the other guy's attention.
The advertising business is the business of buying and selling
attention in bulk quantities. Media outlets such as newspapers,
TV, radio shows, and online periodicals get
you to pay attention by giving you information you want. Then the
media outlets turn around to the advertisers and say, "We have
all these people paying attention to us. Give us some money and
we'll slip your message in front of them."
Whereas the rest of us are trying to get other people to pay
attention to us, Google seeks to find out what people are already
paying attention to and get in front of them for a moment. That's
how AdWords works; Google displays its advertising based on
keywords in searches. Search Google for the word "golf," and you'll see ads for golf
equipment, services, and resorts.
For Google, being in the attention business means it's of utmost
importance to find out what people are paying attention to. To do
that, Google has made a history of giving away services that
other companies charge an arm and a leg for. Even more amazingly,
the service that Google gives away is usually better than the
services that other people are charging for. Gmail is
a great mail client with 2 Gbytes of free storage. Likewise, Google Maps,
Google Desktop search, and the Picasa desktop
photo-organizer are first-rate implementations of what they do.
In exchange for that free service and software, Google wants to
look over your shoulder and take notes on what you're paying
attention to and what you're ignoring.
Right now, Google uses the attention information for one purpose:
ads. It seems to me that attention is a valuable commodity that
can be sold in many ways other than advertising--but I guess I'm
too stuck in 20th-century thinking to come up with any ideas. How
else might Google make money, other than by selling ads? What
other ways are there for an Internet business to make money by
selling its users' attention? Leave a comment
on the InformationWeek Blog and let me know.
Sony's suggested method for removing the program actually widens
the security hole the original software created, researchers say.
ID Theft Numbers May Be Misleading
The problem of identity theft can be too broadly defined and is
often misunderstood, leading to potential inflation of the
numbers of people involved and the misdirection of public policy
IM Worms Mutating At An Alarming Rate
Instant-messaging threats are mutating at an alarming rate, as
virus writers attempt to bypass security-system updates that
companies use for protection, security vendor IMlogic says. It
said it has found that 88% of all worms tracked by its threat
center also have mutations.
Enterprise Content Management
Government and industry regulations are driving companies to
comply, requiring many firms to evaluate how they manage and
store unstructured content such as E-mail and blogs.
We invite you to benchmark your approach against 2,540 of your
U.S. peers with this fast, informative, and confidential security
tool from InformationWeek and Accenture, a management-consulting
and technology-services company. http://www.informationweek.com/benchmark/security2005.jhtml
Second beta version of Windows Compute Cluster Server 2003
disclosed at supercomputing conference.
Microsoft Readies Dynamics GP 9.0 ERP Platform
Microsoft on Tuesday said it is ready to release a Web
services-based ERP platform in keeping with its broader strategy
toward software that runs an array of business tasks on the Internet.
Paul McDougall says: The state of Virginia seems to have found a
unique way to procure IT services economically without sending
the bulk of the work offshore. Under a deal that's worth up to $2
billion over the next 10 years, Virginia has hired Northrop
Grumman to provide mainframe, server, desktop maintenance, and
application development services. But there's a catch. To fulfill
the contract, Northrop Grumman has to spend more than $55 million
of its own money to build new data centers in Virginia to house
the operations. Northrop Grumman will also fund IT education
programs at the University of Virginia as part of the deal.
Information must be both secure and available in order to retain
its value. This paper discusses the current state of application
security and explains why security should be integrated into
every stage of application development.
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