Google announced last week it would end development of Wave as a stand-alone collaboration tool. While Wave was ground-breaking in terms of delivering an ability for groups of individuals to collaborate in real time around a mix of text and rich media, governance concerns limited adoption by those who could most benefit: business users.
Google did say it would continue development of Wave, but instead seek to integrate it into its other applications. As a model for future collaboration, Wave did make a wave. But its greatest impact will be to drive co-authoring capabilities into other collaboration applications.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.