I admit to having a twisted sense of humor, so I got a lot of laughs out of the CDC's page of e-cards for all occasions--so long as the occasions are celebrated by hypochondriacs.
I admit to having a twisted sense of humor, so I got a lot of laughs out of the CDC's page of e-cards for all occasions--so long as the occasions are celebrated by hypochondriacs.I especially enjoyed this card to remind people to get prostate cancer exams. And when I say "enjoyed," I mean, of course, "laughed like an 11-year-old at a Three Stooges festival." I mean, for what occasion do you send a prostate exam e-card? Do I even want to know?
But Janice Hall, director of the division of e-health marketing for the CDC, set me straight. The e-health cards are designed to help people send each other reminders that might be a bit awkward to say for out loud. "I can remind my Mom to get her mammogram. There's an e-card on that," she said. Likewise, a prostate exam card can be sent from adult children to their fathers.
Consider swine flu. The CDC had 10,000 people sending e-cards on the H1N1 virus, she said. "I'm more likely to open an e-mail if it comes from someone I know and love," Hall said. Also, medical practices send the cards to their patients. The H1N1 e-card is part of a full-court press using a broad array of Internet channels to help people protect themselves against swine flu.
"You just don't want to get a chlamydia card," Hall said.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of September 18, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."