Search engine optimization, the art of getting your Web site to rank higher on Google and other search engines, involves constant monitoring and tuning. A new service from startup Yield Software promises to automate that work.
Yield's SEO-as-a-service offering, in early testing by a few companies, is about to go into beta testing. Look for a formal announcement any day. When I talked to CEO Matt Malden a few weeks ago, he indicated the company was hoping to make its service generally available before year's end. Given the timing of the beta, however, I wouldn't be surprised if GA slips into the first quarter of 2008.
Yield's service is really three services in one:
First, there's the search engine optimization, where Yield scans your Web pages for keywords associated with content, applies its library of best practices, recommends changes, and, if you want, makes those changes.
Second, through graphic representations of what's hot and what's not on your site, Yield helps you understand how to organize content for increased effectiveness, i.e. page views.
Third, Yield automates the process of choosing how to spend your marketing dollars on key words. Say you've got $5,000 a month to spend on pay-per-click key words. Yield will determine which key words will give you the most bang for the buck and on which search engines. A later version of this service will support pay-per-click banner and video advertising placement.
Yield's service is aimed more at the midmarket than at Fortune 500 companies, which tend to have their own SEO specialists and online ad channels. WashingtonVC is an early investor. A second round of funding is pending.
Read the rest of my blog post and leave a comment.
Virtualization At The Desktop?
Examine how more than 250 companies plan to adopt server virtualization technology in this recent InformationWeek Research report, Server Virtualization.
The BI Explosion
Examine the business intelligence strategies of 500 companies, including deployment drivers and challenges, spending plans, and vendor selection, in this recent InformationWeek Research report.
CIOs Should Be Fired For Foolish Security Breaches
Imprisoned hacker Robert Moore says it was child's play to hack into thousands of corporate systems because most IT groups don't follow basic hygiene such as resetting default passwords and keeping logs. While one security researcher says it's the vendors' fault, I lay the blame squarely on CIOs: if they don't allocate resources and enforce behavior that promotes airtight cyber security, they should be fired.
Six Degrees Of Customer Loyalty
CIOs need to embrace and embody them, says a customer loyalty expert, whether they're dealing with internal customers, or -- as is increasingly the case (and should be) -- external customers.
Is iPhone Update Bricking Legit Users?
There may be a bigger problem for Apple than the public-relations fiasco over the "bricking" of handsets of users who've messed around with unauthorized apps. According to traffic on Apple's own iPhone forum, there's a growing cadre of users who are claiming they haven't engaged in any prohibited activity yet have still seen their iPhones locked up by Apple's new 1.1.1. software update.
An Upgraded Opera For Mobile Browsing
The Opera Mobile browser is preferred by many to Internet Explorer Mobile for Web browsing on Windows Mobile-based equipment. So it's good news for lots of people that there's an incremental upgrade just out, Opera Mobile 8.65. And Version 9 is on the way. And if you're a BlackBerry user, Opera wants you as well.
Nokia Touts Its Open Platform As Antidote To Apple's iPhone
The world's largest cell phone vendor has launched an advertisting counterattack against Apple, which has dissed some of its most loyal customers by "bricking" unlocked iPhones or those loaded up with third-party apps. (Interestingly, few of the Apple uber-faithful are angry, judging by the many responses to our original post, where commenters are of the opinion that it's your own darn fault if your iPhone got bricked.)
Independent Research Firm Uncovers BPM Trends You Shouldn't Miss Join this interactive web seminar hosted by BEA Systems, featuring Forrester Analyst Colin Teubner as we explore why organizations are seeking to improve the efficiency, effectiveness, and strategic value of key business processes. Find out where BPM is going next and where it can have the greatest impact across your organization.
Overcoming Obstacles for Better Planning Through Financial Performance Management As competitive pressures intensify and planning time frames continue to shrink, companies that decide to take advantage of the latest planning and budgeting applications will be the ones most likely to thrive. Success will hinge on how well their processes and people are aligned with the technology as part of a performance based culture.
Sales Tax Compliance: Adding Customer Value -- Avalara
Summary: Sales tax compliance impacts accountants most important
assets - their customers. This paper discusses major trends in
sales/use tax, and explains the importance of implementing
systems for accurate tax calculations to avoid audits and
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5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.