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InformationWeek Daily - Thursday, Oct 4, 2007


Editor's Note

Yield Software: Google Optimization As A Service

Search engine optimization, the art of getting your Web site to rank higher on Google and other search engines, involves constant monitoring and tuning. A new service from startup Yield Software promises to automate that work.

Yield's SEO-as-a-service offering, in early testing by a few companies, is about to go into beta testing. Look for a formal announcement any day. When I talked to CEO Matt Malden a few weeks ago, he indicated the company was hoping to make its service generally available before year's end. Given the timing of the beta, however, I wouldn't be surprised if GA slips into the first quarter of 2008.

Yield's service is really three services in one:

  • First, there's the search engine optimization, where Yield scans your Web pages for keywords associated with content, applies its library of best practices, recommends changes, and, if you want, makes those changes.
  • Second, through graphic representations of what's hot and what's not on your site, Yield helps you understand how to organize content for increased effectiveness, i.e. page views.
  • Third, Yield automates the process of choosing how to spend your marketing dollars on key words. Say you've got $5,000 a month to spend on pay-per-click key words. Yield will determine which key words will give you the most bang for the buck and on which search engines. A later version of this service will support pay-per-click banner and video advertising placement.

Yield's service is aimed more at the midmarket than at Fortune 500 companies, which tend to have their own SEO specialists and online ad channels. WashingtonVC is an early investor. A second round of funding is pending.

Read the rest of my blog post and leave a comment.

John Foley
jpfoley@cmp.com
www.informationweek.com

Quote of The Day

"Designing your product for monetization first, and people second will probably leave you with neither." -- Tara Hunt

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