Software // Enterprise Applications
News
9/19/2007
01:19 PM
50%
50%

Halo 3 Release Date Blown As U.K. Merchant Ships Copies

A copy of Halo 3 has already turned up on eBay's UK Web site -- selling for about $500 U.S.

The most widely anticipated video game in history has been made available a week ahead of its formal release date thanks to a gaff by a British merchant.

Argos, a UK operator of catalog stores, on Tuesday started handing copies of Microsoft's Halo 3 over to customers who pre-ordered the game on its Web site. The Xbox 360-based first person shooter isn't set for formal release until September 25th.

A copy of Halo 3 has already turned up on eBay's UK Web site -- selling for about $500 U.S.

In a statement, Argos officials blamed the foul up on "a genuine administrative error" and said only a "small number" of Halo 3 copies were sold.

That may not be good enough for Microsoft officials, who are no doubt apoplectic. The company has spent millions on a high profile Halo 3 marketing campaign that will culminate with elaborate launch events in New York, Los Angeles, Miami and Seattle next week.

Argos may already be feeling retribution from the software maker. A check Wednesday afternoon revealed that the merchant's Web site is no longer able to accept pre-orders for Halo 3. To date, retailers around the world have taken more than one million pre-orders for the game -- an industry record.

Halo 3 stars Master Chief, a biologically enhanced soldier who has to blast his way through a futuristic, 3-D landscape to survive and accomplish missions. Version 3 of the game, developed by Bungie Studios and published by Microsoft, features a host of new levels, weapons, vehicles, and level types.

Most retailers are selling the title for around $60. A special "Legendary Edition" sells for about $130 and includes a helmet-style case, bonus discs, and collector's art. Microsoft is also planning to introduce a special Halo 3 version of the Xbox 360 that's emblazoned in the same green and gold colors sported by Master Chief.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of June 21, 2015.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.