Reason 2: Power Of TouchMicrosoft CEO Steve Ballmer has pitched Windows 8 as a challenge to our definition of the PC experience -- and a touch-friendly UI is a big reason why.
In an interview, Nadia Steere, who directs Intel's marketing and corporate relationships with Microsoft, said that "people want touch on a PC." The function isn't just an appeal to users, she elaborated, but to developers as well.
"Seeing the software companies coming back to optimizing and writing for Windows," she remarked, "is what reinvigoration is all about: getting people excited to go invest in this ecosystem."
Indeed, though the lead-up to Windows 8 frustrated at least some developers, touch-optimized apps are a growing part of the OS's apps catalog, promising more intuitive operation, improved productivity and new ways to use content.
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