Sony Stocks Its Shelves With Google E-Books
Open Is Not DRM Free
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Sony Reader Digital Book
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Keep in mind that "open platform" as defined by Sony doesn't mean free of digital rights management software. Sony's e-book devices, like Amazon's Kindle, do support DRM; it's Google's public domain texts that are unprotected, along with other unprotected formats supported by Sony's devices, including Adobe PDF files and Microsoft Word files.
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A spokesperson for Google explained that Google's interest in the deal arises from its mission to make the world's information universally accessible and useful. Its arrangement with Sony follows a similar announcement in February when Google offered users of Android mobile phones and Apple's iPhone access to more than 1.5 million public domain books for free.
For Google, further moves into online book distribution seem inevitable. "We're actively exploring ways to give authors and publishers more ways to sell books," Google's spokesperson explained, adding that the company had nothing specific to announce at this time.
Sony of course would like to move more e-book hardware, specifically its PRS-505 ($300) and its PRS-700 ($350). But it would also be happy to become a stronger player in the digital content distribution business. It faces significant obstacles, however, in the form of both Amazon and Apple.
Apple already dominates the digital content market with its iTunes Store, which sells music, movies, games, audiobooks, and applications. Its newly introduced iPhone 3.0 beta software includes support for in-app payments, which could jump start the iPhone e-book market. The problem this presents to Sony is that every e-book app developer, suddenly empowered to sell e-books and other content, would become a potential Sony eBook Store competitor.
And if rumors suggesting that Apple is planning to release a portable media device later this year prove true, the device in question is likely to work better as an e-book reader than the iPhone does. It could be a direct competitor to the Amazon's Kindle and to Sony's e-book hardware, but it's likely to be even more than that, given that Apple would generate more revenue from its iTunes Store if the new device could be used to consume not just e-books, but movies, music, and applications too.
In the face of what Apple and Amazon have accomplished to date as digital content merchants, Sony might do well to develop its relationship with Google further.
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