15 Green Tech Innovations
Cost-savings and energy efficiencies go hand-in-hand. The poor economy and a collective awareness of the finite resources available to the world are encouraging businesses to invest in green technologies. In fact, 60% of companies now have green criteria for their technology purchases, a Forrester Research study found. Cutting costs is the primary motivator, while real or anticipated regulatory issues and pressure from buyers also ranked high, the report said. Only 30% were driven by their desire for environmental stewardship, Forrester said. Economic realities and environmental commitments have spurred businesses to invest in green technologies and practices to boost the bottom line and appeal to increasingly eco-conscious customers. These 15 leading green technologies that have big potential or are already making an impact.