Increasing Adoption Of New Tools
Skype released a survey purporting to show that, among reasonably tech-savvy businesses, new communication modes such as desktop video and social media are on the rise, particularly for remote workers. Skype said the survey was conducted late last year across 1,000 "technology-empowered workers" in the U.S., including 500 end users and 500 decision makers. The survey covered a variety of industries and businesses from small home office to large enterprise. That "technology-empowered" classification means that the business had to be taking advantage of at least a couple of the newer modes of communication on a weekly basis, "but the bar was set pretty low we included mobile phones in there," Lisa Gerould, head of market research for Skype Enterprise, said in an interview. In other words, it wasn't a complete cross-section of American business down to the ones who still operate on a rotary phone and a fax machine, "but it was pretty mainstream," she said, with some focus on knowledge workers.
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