Health-Care Companies, Governments Jump On Wireless Data Bandwagon
The In-Stat report found that the main drivers of growth in mobile data usage have shifted from financial services, insurance, and real-estate applications to health-care and government apps.
The growing use of wireless data by the health-care industry and government organizations is helping to boost an already fast-growing technology market, according to a report by research firm In-Stat.
Revenue from wireless data applications has surged from $600 million in 1996 to $7.2 billion in 2006, the market research firm reported Wednesday in a report titled "Wireless Data in Vertical Markets." In-Stat surveyed a selection of North American executives in researching the report.
The report found that the main drivers of growth in mobile data usage have shifted from financial services, insurance, and real-estate applications to health-care and government apps.
"The most popular applications involve enabling workers to do their jobs in more places," said Bill Hughes, In-Stat analyst, in a statement.
As an example of interest and commitment in the use of vertical online data, Microsoft said late last month that it will make a major new push to offer health-care software combined with Internet services. The company recently acquired Web health-care data provider Medstory.
"The acquisition," Microsoft said, "represents a strategic move for Microsoft in the consumer health search arena and signals a long-term commitment toward the development of a broader consumer health strategy."
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps Ė and it's past time for those with no plans to get cracking.