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7/26/2014
08:06 AM
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Google Moonshot Project: Healthy Bodies

Google's Baseline Study aims to model the chemistry of a healthy human body -- and unlock new clues to curing disease.

Google's 10 Big Bets On The Future
Google's 10 Big Bets On The Future
(Click image for larger view and slideshow.)

Google's mission to organize the world's information and make it universally accessible may soon get under your skin, if you're among the 175 people who will be providing the company with their precious bodily fluids.

Google has embarked on a project called Baseline Study to develop a model -- a "biochemical fingerprint" -- of the chemistry of a healthy human body. The goal of the project is to be able to identify deviations from the norm that signal the onset of adverse health conditions and to improve our understanding of human physiology.

The project is being led by molecular biologist Dr. Andrew Conrad under the auspices of Google X, the company's "moonshot" research group.

"It may sound counter-intuitive, but by studying health, we might someday be better able to understand disease," said Conrad in a statement. "This research could give us clues about how the human body stays healthy or becomes sick, which could in turn unlock insights into how diseases could be better detected or treated."

Google's involvement in the project allows researchers to employ the company's vast computational power for data processing and storage. The researchers will also benefit from the plummeting cost of genomic sequencing, which cost $100 million in 2002 and now costs about $1,000.

After the pilot group of 175 provides fluid and tissue samples for analysis, researchers at Duke University and Stanford University plan to expand the project to include thousands of participants.

Google declined to provide specific details about the privacy and data use terms agreed to by its research subjects. The pilot study has been reviewed and approved by an Institutional Review Board (IRB), which is independent from Google. The research data will be under the stewardship of the principal investigator, not Google. A person familiar with the project's data handling requirements insists that the data will be anonymized and will not be accessible to insurance companies in any event.

Despite its euthanization of Google Health on January 1, 2012, Google appears to be unable to resist the health business. In part, that's a consequence of the tech industry's focus on wearable devices, which through bodily contact lend themselves to health monitoring. Google's return to the heath business began earlier this year with the launch of Google Fit, the company's platform for fitness data and devices.

Google's interest in health also arises from the value of health data and from the utility of cloud computing for sifting data. Also, one of the company's two founders, Sergey Brin, who oversees Google X, has expressed personal interest in health issues.

Google says its motives are altruistic. "This research is intended as a contribution to science," the company insists. "It's not intended to generate a new product at Google." The company says it will make its study and the resulting data available to qualified health researchers and allows for the possibility that its findings could suggest future projects at Google or at other health and technology companies.

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Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful ... View Full Bio

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StevenK407
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StevenK407,
User Rank: Apprentice
7/26/2014 | 9:47:32 AM
Google moonshot human
Google please hire me...I can be one of your many biologists. http://bit.ly/1eUs0Lu
Gary_EL
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Gary_EL,
User Rank: Ninja
7/26/2014 | 11:11:56 PM
A great use for Big Data
No doubt, there will be a way to tie in the fluid sampling with data retrieved from wearable devices. I'm on record as being no fan of turning hordes of amateur diagnosticians loose on our nation's weary physicians, but this sounds like it might provide a treasure trove of invaluable information for people who actually know what to do with it. And, if it sells some wearable devices for Google and makes them some money, so much the better.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
7/28/2014 | 4:52:20 PM
Re: A great use for Big Data
Google insists it will handle the data properly. But I wonder about the fine print. If someone's genetic information leads to a blockbuster treatment, will that person benefit financially? No. Should that person? That probably depends on whether anyone else is benefiting.
Alison_Diana
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Alison_Diana,
User Rank: Author
7/28/2014 | 5:26:40 PM
Re: A great use for Big Data
Like Henrietta Lack's family? If so, hopefully it doesn't take multiple generations.
nasimson
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nasimson,
User Rank: Ninja
7/27/2014 | 12:26:56 AM
"Don't be evil"
Although I am not fully convinced of Google's code of conduct: "Don't be evil". I still believe something beneficial and breakthrough can come out of this project. Such large scale mega projects are necessary for advancement of medical technology. It's a secondary question whether Google alone or who else would commercially benefit of this technology.
Michelle
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Michelle,
User Rank: Strategist
7/28/2014 | 12:56:30 PM
Understanding disease
We have so much to learn about so many diseases. I hope this project goes well. It's a scary concept but all the data really could help us effectively treat troublesome disease (maybe even develop cures).
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