SRSsoft
Products: For specialty practices: SRS EHR, SRS Cloud EHR.
Why You Should Watch: For years, SRSsoft bucked the trend in EHRs, ignoring primary care in favor of serving "high-performance" physicians, mostly specialists who handle a lot of high-dollar cases and can't afford the typical revenue slowdown when implementing a clinical system. After passage of the American Recovery and Reinvestment Act in 2009, SRSsoft CEO Evan Steele blasted the Meaningful Use incentive program for being skewed toward primary care and for removing any incentive for vendors to innovate. Steele regularly asserted that plenty of his Montvale, N.J.-based company's customers would prefer not to go after the Medicare and Medicaid bonuses for Meaningful Use because the extra money wasn't worth the productivity hit from adopting a certified EHR.
But early this year, Steele relented. SRSsoft stopped calling its product a "hybrid" EHR in which physicians wouldn't necessarily have to enter their own documentation and, at the urging of doctors who did want the federal incentive money, actually got the EHR certified. Though the SRS product is one of hundreds certified to 2011 Meaningful Use standards, Steele promises that his company can innovate within the confines of the rules. And SRSsoft continues to cater to underserved specialty practices.
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