Healthcare // Leadership
Commentary
1/22/2014
09:06 AM
Paul Cerrato
Paul Cerrato
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Let's Build A Healthcare IT System For Technophobes

We need more fearless software designers who think like regular folks.

"I hate computers," says David Gelernter, a prominent computer scientist at Yale University. "I want software to work in 30 seconds."

Those may be surprising words from a computer scientist, but they echo the sentiments of countless physicians and patients who feel the same way when they interact with electronic health record (EHR) software, patient portals, and the like.

In case you don't recognize Gelernter's name, his father is considered one of the inventors of artificial intelligence, and David has made important contributions to the development of parallel computation.

As the nation slowly recovers from the federal debacle called HealthCare.gov and its pathetic attempt to help patients gain quick access to affordable medical insurance, we need to find IT brainiacs who know how to think like technophobes, who can put aside any sense of intellectual superiority and create tools that are much easier to use and fit better into the daily routines of clinicians and patients.

[They need to work together: The Mismatch Between Healthcare Software, Healthcare People.]

Put another way, we need to find software designers who think like outsiders. The profile of David Gelernter in the Wall Street Journal offers a clue as to the mindset needed. In his words: "Any success I've had in computing is because I fit so badly in the field."

Gelernter isn't alone is his frustration with computers. Back in the early 1990s, then WSJ technology editor Walt Mossberg echoed the Yale scientist's sentiment: "Personal computers are just too hard to use, and it isn't your fault."

Over the years, Mossberg admits that they've gotten easier to use and he credits Apple's designers for much of that. Which begs the question: If Steve Jobs were still with us, what kind of EHR platform would he design? And what would his patient portal look like?

Most clinicians I've spoken with over the years would advise healthcare IT designers to take more of a crowdsourcing approach, surveying large numbers of doctors and nurses in the trenches to get a better sense of their needs and how IT systems can fit more elegantly into their workflow.

While that game plan makes sense up to a point, Jobs probably wouldn't have gone in that direction. If he were designing an EHR, he'd probably ignore much of what his customers asked for and would somehow find a way to give them what they really needed. The strange thing about Jobs's type of genius was that he knew what his customers wanted even before they did. After all, did the public ask for an iPad?

In ways, Jobs and Gelernter have a lot in common. Both never had much respect for the status quo -- and that was and is their gift. That kind of fearlessness brings to mind one of best advertisements ever to hit the airways:

"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes ... While some see them as the crazy ones, we see genius... Because the people who are crazy enough to think they can change the world are the ones who do." The vision in that Apple commercial describes that kind of software designers and vendors, the ones who will transform healthcare technology into a technophobe's paradise -- and probably become billionaires in the process.

Paul Cerrato has worked as a healthcare editor and writer for 30 years, including for InformationWeek Healthcare, Contemporary OBGYN, RN magazine and Advancing OBGYN, published by the Yale University School of Medicine. He has been extensively published in business and medical literature, including Business and Health and the Journal of the American Medical Association. He has also lectured at Columbia University's College of Physicians and Surgeons and Westchester Medical Center.

Though the online exchange of medical records is central to the government's Meaningful Use program, the effort to make such transactions routine has just begun. Also in the Barriers to Health Information Exchange issue of InformationWeek Healthcare: why cloud startups favor Direct Protocol as a simpler alternative to centralized HIEs. (Free registration required.)

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
MichaelK403
50%
50%
MichaelK403,
User Rank: Apprentice
1/27/2014 | 2:53:29 PM
Healthcare privacy is a concern...
...with those of us technologically astute probably fearing and concerned for what we know can go wrong, and what we know takes way too long to accomplish when it should/could happen in the click of a key.

Imagine the fear in those less aware of the unknown and less capable in utilizing/manipulating the various and confusing internet portals and God awful healthcare provider/insurance sites!

Finding not just a balance, but a clarity and ease of use is no easy task.  That said, the status quo is NOT the answer and healthcare in America today in in urgent need of rennnovation.

Here's to promoting and supporting technology as a tool to improve our overall health, without causing undue mental stress!
David F. Carr
50%
50%
David F. Carr,
User Rank: Author
1/22/2014 | 10:39:28 AM
Would you really want an Apple EHR?
I'm not so sure I'd want my docs using an electronic health records system designed by Steve Jobs. Moreover, if he were alive today, that's not where he would be motivated to put his energy. Where do we find the talent to build healthcare software that is consumerized (in the sense of being easy to use) but still meets industry requirements for security and integrity, which is where consumer-driven product design offten falls down?
2014 US Salary Survey: 10 Stats
2014 US Salary Survey: 10 Stats
InformationWeek surveyed 11,662 IT pros across 30 industries about their pay, benefits, job satisfaction, outsourcing, and more. Some of the results will surprise you.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 27, 2014
Who wins in cloud price wars? Short answer: not IT. Enterprises don't want bare-bones IaaS. Providers must focus on support, not undercutting rivals.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Howard Marks talks about steps to take in choosing the right cloud storage solutions for your IT problems
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.