Consumers of Healthcare
As consumers begin to adopt Biotechnology it will generate a greater quantity and quality of data, in-turn this data will help to increase the adopting of Biotechnology. The big question is whether consumers on the ground will adopt the technology -- a technology which might not be too familiar on the ground.
Both businesses and consumers will have to work towards increasing their familiarity with the market for real results to manifest in the world and find a balance that works for everyone. For instance, parents know that a hygienic environment is essential for the protection and growth of children but, studies have also shown that a pet in a house that basically destroys hygiene can help a child to develop their immune system.