What did InformationWeek Healthcare readers care about in 2013? Catch up on these popular items.
Popularity isn't everything. If all I wanted to do was drive traffic and make money, I'd assign a steady diet of "10 iPhone Apps For Hot, Healthy Sex" stories for InformationWeek Healthcare. Actually, if I thought I could make that one work...
Still, while there are some boring but important stories we publish knowing they will only be read by our most serious readers, looking at what readers actually read gives us clues to what they care about and what we ought to be doing more of.
Digging through our website traffic reports, I was somewhat chagrined to realize our top traffic driver for 2013 was actually published in March 2012 -- a roundup of 10 Top Medical Practice Management Software Systems, still attracting lots of attention. They tell you in journalism school to "follow the money," and apparently that's good advice. Readers were looking for solid information on the business side of healthcare, including billing and collections. The high number of page views may have had something to do with the information being presented in slideshow format. Still, this feature had more than double the page views of the next most popular article. Okay, I get it: the business of healthcare is what makes all the rest of it possible.
What more do you know about practice management? What is the most valuable follow up on this topic we could deliver to you in 2014?
Once I filtered our web traffic reports for stories published in 2013, here are the ones that drew the most readers.
(2) 7 Portals Powering Patient Engagement The pitch: Meaningful Use has put new strains on providers in terms of patient engagement, but these portals help ease the burden, says a recent KLAS report.
(3) 10 Mobile Health Apps From Uncle Sam The pitch: New mobile apps from the Department of Health and Human Services, for consumers and doctors alike, let you search medical literature, locate health centers, fight drug abuse, and much more.
The demand for analytics technology and talent has been accelerating in healthcare, so look for much more on this topic from InformationWeek in 2014.
(6) Telehealth To Grow Six-Fold By 2017 The pitch: Remote patient monitoring will ramp up worldwide, largely driven by US hospitals working to reduce readmissions and avoid Medicare penalties, says InMedica study.
So far, this is still a hypothetical worry, based on hacks occurring in cybersecurity research labs. Still, doesn't the idea that a pacemaker would have an unsecured wireless connection freak you out a bit?
This inaugural episode of Business Matters explores the subject of leadership with former Air Force Brigadier General John Michel, the Chief Strategy & Innovation Officer and President of MV International.