Consumer health apps and gadgets could help improve patient care and reduce physicians' workloads. It's time for the healthcare industry to change a system that rewards disease.
8 Wearable Tech Devices To Watch
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You can't change a lifestyle in 10 minutes from a jail-cell exam room. Yet every day we physicians willingly step into these cramped interrogation rooms and, like well-paid hamsters on wheels, churn through 20, 30 or more patients. We spend these 10-minute visits nibbling around the edges of lifestyle-related conditions and ailments, with little lasting effect.
Undoing years of unhealthy lifestyle practices requires deep involvement in a patient's life -- much more than is possible from a 10-minute visit in a cramped exam room. It also requires orders of magnitude more data than is entered into electronic medical records. Physicians need more granular "big data" in order to establish more meaningful relationships with patients and help them undertake lifestyle changes to improve health, reduce disease and lower healthcare costs.
Meanwhile, a huge wave of smartphone apps and self-tracking devices could help us move toward the goal of improving health and managing diseases. These apps and devices are beginning to empower individuals with tools that make it easier to change. They generate exactly the type of data physicians need to help patients navigate necessary lifestyle changes -- the same changes we recite at the end of each office visit, often just as the patient is leaving. Yet physicians, healthcare organizations and EMR vendors almost universally reject the very idea of incorporating this data -- let alone the notion of letting their patients contribute directly into the same EMRs providers spend hours pecking information into.
We, as a nation, have chosen not to pay for healthcare, but we handsomely reward disease care. The resulting fee-for-service system penalizes efficiency and rewards work.
The healthcare industry isn't ready for innovation. Unlike most other industries, which are leveraging technology by pushing as much transaction processing to the consumer, healthcare insists on doing all of the heavy lifting. Healthcare is happy to surf on the back rather than the front side of the technology wave.
Physicians and healthcare bureaucracy are slaves to the fee-for-service model and the related work Relative Value Unit (wRVU) used to calculate physician productivity. RVUs are not awarded to managing devices, apps or patient-generated data. Very few organizations leverage reimbursable telemedicine consults or apply them to patient data management. A face-to-face visit is simply too lucrative compared to a virtual visit.
This same system also discourages time spent developing relationships with patients. It is heavily weighted against the cognitive effort required to help patients attain optimum health and favors doing procedural tasks that haven't really been shown to improve a patient's health. Our entire "healthcare" industry is, in fact, focused on "disease care." For the most part, the third-party payers -- including the government -- will not reimburse healthcare providers for health promotion or optimization in the absence of a disease.
Because many physicians are competitive, they can be easy prey to administrative and peer pressure that exalts big RVU numbers -- it's not unusual for physicians to reference their RVU production in conversions. Accordingly, administrators disparage activity that does not produce an RVU as "wasted time." In fact, they base the majority of incentives on this definition of productivity. This leads to exhaustion, dissatisfaction and burnout for physicians, along with a total lack of interest in the very tools that have the most potential to affect real change in their own patients' health and in the burden of disease nationwide.
One striking irony in all this is many physicians are themselves proudly wearing these devices and using apps to improve their own health. A few are even prescribing them to their patients. But the industry as a whole refuses to leverage these advances and seems incapable of breaking out of the claustrophobic exam rooms that confine our doctors as they spin through one patient after another. They will stay there until the reimbursement system changes.
InformationWeek Tech Digest, Nov. 10, 2014Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?