Many hospitals and practices still hesitate to jump on board the social media bandwagon. Here's some practical advice to guide your organization through the decision process.
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As more healthcare organizations engage in social media, the ability to manage compliance with various state and federal laws becomes a real concern. With its SafeGuard offering, Charlottesville, Va.-based OpenQ, provides organizations with tools that enable social interaction while at the same time helping them address the issue of compliance.
According to Otavio Freire, OpenQ's chief technology officer, there's always risk with social media. "OpenQ allows you to look out for things that can create compliance issues and puts a safety net on that and unleashes social adoption."
Suppose a health care organization wants to engage in social business internally. For example, they want to have a Jive platform to share information back and forth to operate their business better, but they are concerned about the handling of personally identified information. By investing in Safeguard, the organization can listen to the interactions that are taking place and then, if appropriate, bring questionable information to the attention of a regulatory compliance officer, Zuffoletti said.
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