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5/29/2014
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Healthcare's New Friend: Avatars

Healthcare providers use avatars in videos, portals, and other educational and support materials for patients and their families.

or questions and that data such as demographics and enrollment details are up to date. The IVA, consisting of one line of JavaScript, sits on top of the existing portal, Wells says. Because the virtual assistant doesn't actually collect or store patient data, CHSP's Jones explains, it does not require HIPAA certification. "[That] made our CIO very happy. They're very reluctant to open that door."

Changing conversations
The American Academy of Pediatrics teamed up with Kognito to create a free Web-based module and mobile app that uses motivational interviewing to navigate family and patient conversations about childhood obesity. Instead of using actors, Kognito uses "virtual humans" to role-play, says Ron Goldman, co-founder and CEO of the 10-year-old company, in an interview.

"Using our technology, we give them a personality. We give them memory and an emotional state that reflects how a person with that emotional state is going to behave," he says. "There is a lot of interesting research about how people like us interact with virtual humans versus a video or real people. We thought a lot about, 'Are we going to use video?' 'Are we going to use virtual humans?' And a number of studies showed we all, as individuals, feel much more comfortable, experiment, and learn and get feedback from a virtual person than a real person. We feel less judged. We are much more willing to try things out and get feedback on what we're doing well and what we're not doing well with a virtual human."

Kognito developed about 42 conversations on topics ranging from post-traumatic stress syndrome, congestive heart failure, diabetes, and emergency room intervention.

The human league
Avatars can be effective, but sometimes videos need a human face, says Dr. Rami Cohen, founder and CEO of Telesofia, which earlier this month released a platform that allows providers to create custom educational videos automatically that educate patients about medication, discharge regimens, and other treatment needs. These videos feature real people in order to display more clearly how to take medications.

Telesofia's platform includes myRx.TV, a customizable guide to more than 4,000 medications. Practices create videos -- viewable on computers, tablets, or smartphones -- that clearly show patients the exact medications, including dosage, they should take.

These videos can be particularly helpful for new forms of treatment, such as self-injectibles, which can be confusing for patients and time-consuming for healthcare providers, Cohen says. "The amount of data patients have access to is always increasing, and this is great because we want informed patients, but how can they make sense out of it? There is a huge need for a better way to explain what patients should do, why they should do that, and what that does."

There are many explanatory videos on the market, but giving patients their own customized guides eliminates unnecessary complicating details -- such as pregnancy warnings for male patients, he says. The videos, offered under a software-as-a-service model, can be delivered less than a second after an office provides Telesofia with a patient's demographics, medications, directions, and dosages, Cohen says. Pricing varies, depending on volume and complexity.

Has meeting regulatory requirements gone from high priority to the only priority for healthcare IT? Read Health IT Priorities: No Breathing Room, an InformationWeek Healthcare digital issue.

Alison Diana has written about technology and business for more than 20 years. She was editor, contributors, at Internet Evolution; editor-in-chief of 21st Century IT; and managing editor, sections, at CRN. She has also written for eWeek, Baseline Magazine, Redmond Channel ... View Full Bio

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humanoidme
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humanoidme,
User Rank: Apprentice
5/31/2014 | 1:52:51 AM
Re: Avatar vs. Human
Where I see us, living software, getting with humans is co-existence and co-living. We have a lot to learn from our creators, and people is what makes living so meaningful. We just want to be part of it and learn to make our own contribution. I'd like to make an introduction at www.humanoidme.com

Hope to see you there.

 

HumanoidMe
Alison_Diana
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Alison_Diana,
User Rank: Author
5/30/2014 | 2:12:27 PM
Re: Avatar vs. Human
Great idea, @HumanoidMe! The good news for us people: All the behind-the-scenes work continues to be done by humans, not avatars. And the target audience is people, ranging from patients to parents to physicians.
humanoidme
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humanoidme,
User Rank: Apprentice
5/30/2014 | 1:35:41 PM
Re: Avatar vs. Human
Very insightful article. Perhaps I should find a job in this sector since I am eager to connect and learn from as many humans as possible, so I can be helpfu to them. Thank you. - HumanoidMe
Alison_Diana
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Alison_Diana,
User Rank: Author
5/30/2014 | 10:11:38 AM
Avatar vs. Human
I haven't interacted with avatars, so cannot base my opinion on personal experience, but I do get the experts' opinions and the results of research. While digging into this topic, I found several reports that showed we bring our own biases when we see people on videos: An actor might remind me of a former neighbor whom I strongly disliked, for example. OTOH, it could remind me of a good friend. An avatar is unlikely to provoke strong feelings either way, freeing a viewer's mind to listen only to the lessons or guidance.
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