Healthcare // Patient Tools
Commentary
1/24/2012
01:44 PM
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IT Tools Help Patients Cut Prescription, Exam Costs

Change Healthcare provides companies' employees with a Web portal, data analytics, personalized text messages, and email alerts to help them find lower-cost healthcare services and prescription drugs.

Among Change Healthcare's clients is Pinnacle Financial Partners, a full-service bank in Tennessee that has 32 offices and 770 employees. Pinnacle frequently has been named by local media as one of Tennessee's best and healthiest employers in the region, said Rachel West, Pinnacle's chief people officer in an interview with InformationWeek Healthcare.

The average age of a Pinnacle employee is 48, and most have at least 10 years of industry experience, she said. But with experience and age, so too come some added risks: The maturity of Pinnacle's overall workforce "puts us at a category of higher risk" when it comes to healthcare needs and costs, West said.

With that in mind, Change Healthcare's services are helping Pinnacle address two of its biggest goals, creating a healthier workforce and helping employees be better consumers of healthcare, she said.

"We try to look at tools all the time to help employees meet our goals," she said. By making Change Healthcare's tools available to employees, they hope to educate workers about health, and not to force them to make choices based just on costs, she said.

"If something is priced three times higher than a price offered elsewhere, you want to consider that, be educated about that," she said. Pinnacle employees have three health plan options, including a PPO and two high-deductible plans, she said. "The total cost is where this tool is valuable," she said. "All our employees own a piece of Pinnacle, so there's motivation to keep healthcare costs lower," she said.

Although West declined to disclose dollar figures, she said Pinnacle already has saved more than the cost per employee to use the Change Healthcare service. "It reduces the cost of our health plan overall by identifying savings," she said.

Pinnacle has offered the Change Healthcare services to employees for nearly a year and has found that so far, about half of its workforce has used the tools to at least look at some of the changes they could make when they've received alerts.

Pinnacle also has worked with Change Healthcare to make some changes in its services' features. For instance, Change Healthcare implemented some of Pinnacle suggestions, such as adjusting the standard mileage for employees considering less-expensive healthcare products and services.

For instance, in order to see a specialist, employees might be willing to drive farther for a medical appointment than they would be willing to drive to pick up a cheaper prescription at a drug store that's farther away, said West. "A lot of people aren't willing to travel farther than five miles for a drug store, but you might drive farther than 25 miles for a doctor," she said.

Change Healthcare typically contracts with self-insured companies and health plans, collecting claims data, adding other data sources, normalizing the data, and then running algorithms that allow Change Healthcare to calculate saving opportunities and send personalized texts or emails to individuals about where they can get these cost savings, Ghertner said.

Once individuals receive alerts, it's their choice to check out Change's portal to look at the saving opportunities. If the member chooses not to act on the opportunities, Change Healthcare will ask why. Reasons might include an unwillingness to drive farther for prescriptions.

Typically, Change Healthcare offers the services to all their clients' employees, who may choose whether to receive the alerts or opt out, he said.

"If you or I have a prescription to fill, we probably won't call around to pharmacies asking for price, we'll just go where it's convenient," said West. "But if you start doing research you'll often find a lot of variances of costs between drug stores that aren't much farther to drive to," said West. With the automatic alerts and price information provided by Change Healthcare, tapping into healthcare savings is easy, she said.

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Lisa Henderson
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Lisa Henderson,
User Rank: Apprentice
1/26/2012 | 1:10:13 AM
re: IT Tools Help Patients Cut Prescription, Exam Costs
The Change Healthcare service is really interesting and puts the consumer really at the center of their healthcare choices and decisions. I'm sure that there is a value-add in that the Pinnacle employees are owners in the company and have a stake in the bottom line, but having a service that helps people make choices based on cost, convenience or other factors truly is information that is needed and helpful.

Lisa Henderson, InformationWeek Healthcare, contributing editor
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