HootSuite now has 20 add-ons to its social media management tool. Others added this week are Zuum, for finding engaging content to share on Facebook, and edocr, for sharing and tracking marketing documents.
6 Social Sites Sitting On The Cutting Edge
(click image for larger view and for slideshow)
HootSuite now has 20 apps you can add to its social media management dashboard, including ones added this week for Instagram, SlideShare, Zuum, and edocr.
With the Instagram add-on from the HootSuite App Directory, streams of mobile phone photos from Instagram can be displayed side-by-side on the HootSuite dashboard, just like feeds from Twitter or Facebook. Users can then follow multiple streams at once and interact with them by liking the photos or sharing them on social networks.
"It's very similar to our native integration with Twitter, Facebook, or LinkedIn," said Mark Holder, director of integration partners at HootSuite. Instagram is the smart phone photo sharing app for iPhone and Android that Facebook acquired earlier this year. The app doesn't handle posting of photos because "the Instagram experience is a mobile experience," rather than a general-purpose photo-sharing service. But some of the other apps for multimedia applications do allow uploading, including those for Flickr, YouTube, and SlideShare, he said.
As with HootSuite's core application, the fundamental value comes from being able to manage multiple accounts from multiple services with a single Web-based dashboard, Holder said. For example, the HootSuite Instagram app makes it possible to share photos across multiple Twitter accounts, something you couldn't easily do through Instagram itself.
HootSuite announced the App Directory in November with YouTube, Flickr, Tumblr, and Get Satisfaction as the first integrations. Most of the apps are available for free, even with free accounts on HootSuite. The exceptions that require a paid HootSuite Pro or Enterprise subscription are SocialFlow, a marketing optimization tool for Facebook and Twitter, and HubSpot, an inbound marketing tool.
By definition, the apps in the directory are the creations of third-party software developers, some working for nothing more than bragging rights. The Instagram app was created by Min Li, a freelance Web developer. The one for Zuum, a service that helps marketers find the content that is attracting the most engagement on Facebook, was created by the developers of that service. Cazoomi, an app sync and integration specialist, created the apps for SlideShare and edocr, a service for distributing and tracking marketing documents.
The Agile ArchiveWhen it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyITís tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.
InformationWeek Tech Digest August 03, 2015The networking industry agrees that software-defined networking is the way of the future. So where are all the deployments? We take a look at where SDN is being deployed and what's getting in the way of deployments.