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7/12/2012
03:01 PM
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How 6 Tech Execs Set Social Example

For better or worse, execs prove the power of social leadership. From Benioff to Ballmer, how do tech's bigwigs stack up?
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As in almost everything he does, Larry Ellison, the co-founder and CEO of Oracle, has been enigmatic in his use of social media. About 28,000 people follow his Twitter account. He follows no one and has tweeted only once. However, that tweet was long in coming and highly anticipated, so it made a big impact. We would not recommend this strategy for, well, for anyone, but it seems to be working for Ellison. Meanwhile, Oracle has been buying up social software companies, most recently including Involver.

Further Reading

Facebook Data Shows What Works

The Collaborative Organization: Control the Center

Twitter Tweaks Tweet Search

5 Ways to Survive Social Disses

Don’t Burn Bridges and Don’t Be a Jerk

Social Business: What’s An Introvert to Do?

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Leo Regulus
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Leo Regulus,
User Rank: Apprentice
7/13/2012 | 9:15:40 PM
re: How 6 Tech Execs Set Social Example
These are my comments concerning an earlier slide show in a related publication:
"A 'Slide Show' as your lead article?
And although we can comment on the article, this publication has no (that I can find - and I've been looking a lot) ' Letters to the Editor ' Link. This is terribly unfair to the author(s) who logically did not make the decision to run a carnival Slide Show in lieu of a professionally illustrated article.
PLEASE ?"
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