For better or worse, execs prove the power of social leadership. From Benioff to Ballmer, how do tech's bigwigs stack up?
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ZZZZZZZZZZZZZZZZZZZZZZZZ … Oh! Excuse me—I must have dozed off while reading Meg Whitman’s Twitter feed. Whitman, the president and CEO of HP, has been very quiet on Twitter and Facebook of late. Her last updates on both platforms were from October 2011, noting the passing of Apple’s Steve Jobs. Maybe Whitman has been burned by past mistakes on Twitter (one of which, a typo in a URL, led to a young bass player becoming a YouTube sensation) or by HP’s current woes. Whitman should remember the widely held belief that when it comes to missteps on social, the best thing to do is own up to them, apologize for them if necessary, and move on with your head held high.
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