For better or worse, execs prove the power of social leadership. From Benioff to Ballmer, how do tech's bigwigs stack up?
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ZZZZZZZZZZZZZZZZZZZZZZZZ … Oh! Excuse me—I must have dozed off while reading Meg Whitman’s Twitter feed. Whitman, the president and CEO of HP, has been very quiet on Twitter and Facebook of late. Her last updates on both platforms were from October 2011, noting the passing of Apple’s Steve Jobs. Maybe Whitman has been burned by past mistakes on Twitter (one of which, a typo in a URL, led to a young bass player becoming a YouTube sensation) or by HP’s current woes. Whitman should remember the widely held belief that when it comes to missteps on social, the best thing to do is own up to them, apologize for them if necessary, and move on with your head held high.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.