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7/12/2012
03:01 PM
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How 6 Tech Execs Set Social Example

For better or worse, execs prove the power of social leadership. From Benioff to Ballmer, how do tech's bigwigs stack up?
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ZZZZZZZZZZZZZZZZZZZZZZZZ … Oh! Excuse me—I must have dozed off while reading Meg Whitman’s Twitter feed. Whitman, the president and CEO of HP, has been very quiet on Twitter and Facebook of late. Her last updates on both platforms were from October 2011, noting the passing of Apple’s Steve Jobs. Maybe Whitman has been burned by past mistakes on Twitter (one of which, a typo in a URL, led to a young bass player becoming a YouTube sensation) or by HP’s current woes. Whitman should remember the widely held belief that when it comes to missteps on social, the best thing to do is own up to them, apologize for them if necessary, and move on with your head held high.

Further Reading

Facebook Data Shows What Works

The Collaborative Organization: Control the Center

Twitter Tweaks Tweet Search

5 Ways to Survive Social Disses

Don’t Burn Bridges and Don’t Be a Jerk

Social Business: What’s An Introvert to Do?

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Leo Regulus
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Leo Regulus,
User Rank: Apprentice
7/13/2012 | 9:15:40 PM
re: How 6 Tech Execs Set Social Example
These are my comments concerning an earlier slide show in a related publication:
"A 'Slide Show' as your lead article?
And although we can comment on the article, this publication has no (that I can find - and I've been looking a lot) ' Letters to the Editor ' Link. This is terribly unfair to the author(s) who logically did not make the decision to run a carnival Slide Show in lieu of a professionally illustrated article.
PLEASE ?"
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