For better or worse, execs prove the power of social leadership. From Benioff to Ballmer, how do tech's bigwigs stack up?
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Microsoft CEO is currently being blamed for the downfall of Microsoft by Vanity Fair, a tumble (or stumble, depending on how you look at it) caused at least in part by a failure to see social as the next big thing. (Sound familiar?) Microsoft is perhaps looking to make up for lost time with its recent acquisition of Yammer, but Ballmer is certainly not leading by example with his Facebook and Twitter presence—or, more aptly, non-presence. There are dozens of parodies out there (like the one shown here), and Ballmer has copped to a "secret" Twitter account from which he does things like post the scores of his son’s basketball games, but he is definitely not leading by example when it comes to social engagement and leadership.
Power of Example?
We’ve presented just a few of the execs who are notable for their presence or absence on social media. Who do you follow in tech and why? Please let us know by posting a note on our Facebook page or in the comments section below.
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. We've got a management crisis right now, and we've also got an engagement crisis. Could the two be linked? Tune in for the next installment of IT Life Radio, Wednesday May 20th at 3PM ET to find out.