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How 6 Tech Execs Set Social Example

For better or worse, execs prove the power of social leadership. From Benioff to Ballmer, how do tech's bigwigs stack up?
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Microsoft CEO is currently being blamed for the downfall of Microsoft by Vanity Fair, a tumble (or stumble, depending on how you look at it) caused at least in part by a failure to see social as the next big thing. (Sound familiar?) Microsoft is perhaps looking to make up for lost time with its recent acquisition of Yammer, but Ballmer is certainly not leading by example with his Facebook and Twitter presence—or, more aptly, non-presence. There are dozens of parodies out there (like the one shown here), and Ballmer has copped to a "secret" Twitter account from which he does things like post the scores of his son’s basketball games, but he is definitely not leading by example when it comes to social engagement and leadership.

Power of Example?

We’ve presented just a few of the execs who are notable for their presence or absence on social media. Who do you follow in tech and why? Please let us know by posting a note on our Facebook page or in the comments section below.

Further Reading

Facebook Data Shows What Works

The Collaborative Organization: Control the Center

Twitter Tweaks Tweet Search

5 Ways to Survive Social Disses

Don’t Burn Bridges and Don’t Be a Jerk

Social Business: What’s An Introvert to Do?

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Leo Regulus
Leo Regulus,
User Rank: Apprentice
7/13/2012 | 9:15:40 PM
re: How 6 Tech Execs Set Social Example
These are my comments concerning an earlier slide show in a related publication:
"A 'Slide Show' as your lead article?
And although we can comment on the article, this publication has no (that I can find - and I've been looking a lot) ' Letters to the Editor ' Link. This is terribly unfair to the author(s) who logically did not make the decision to run a carnival Slide Show in lieu of a professionally illustrated article.
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