Cross-posted from CloudAve by Ben Kepes. Gentry Underwood, the head of Knowledge sharing at design house IDEO claims that designing solutions that work requires finding the triggers that drive individual motivation. Designing simplicity and intuitiveness into the UI and building the solution to integrate into existing workflows.The very structures we use to handle scale as organizations grow inhibit collaboration and knowledge sharing while the hierarchies inherent within organisations encourage silos. Many organizations that try to use technology to facilitate knowledge sharing and collaboration don''t see much ROI and a thought that is close to my heart, think about the people - it''s not just about the technology. In the past IDEO experimented with always-on video conferencing, called "wormholes".Think about connections - people pages aren't about social networking-- it's about pointing people to people (who hold the knowledge and projects).Five principles for collaborative tools that work.
Build pointers to people
Reward individual participation
Demand intuitive interfaces
Take the road more travelled - take advantage of the path of least resistance: give users options but use the default to your advantage
Iterate early and often
At IDEO they release a new version of their intranet every Thursday - agile is a way of life for them. Don''t just prototype interfaces -- prototype social interactions and workflow
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.