IoT
Feature
News
3/31/2006
04:09 PM
50%
50%
RELATED EVENTS
The Analytics Job and Salary Outlook for 2016
Jan 28, 2016
With data science and big data top-of-mind for all types of organizations, hiring analytics profes ...Read More>>

How To Stay Off E-Mail Blacklists

Sometimes legitimate businesses find themselves on E-mail blacklists that classify their messages as spam. Here's what you can do about it.

E-mail has become a critical marketing tool for small businesses. By giving smaller firms the ability to market as effectively as larger ones with no incremental costs for increasing the number of e-mails, email has truly been one of the boons of the Internet age.

Unfortunately, there’s also no additional cost for spammers, so the amount of unwanted e-mail is escalating sharply, giving rise to "blacklists" that companies are increasingly using to help spot and automatically block unwanted e-mails. E-mail hosting services such as Yahoo! and AOL have their own blacklists. There are also blacklists operated by smaller organizations.

While the blacklists are designed to thwart spammers, sometimes they thwart the legitimate e-mail marketing efforts of legitimate small businesses. Joel Smith, chief technology officer for AppRiver LLC, located in Gulf Breeze, Florida., says that valid businesses getting blacklisted is one of the top support issue for his spam-and-virus filtering firm.

Although it's best to try and stay off all blacklists, a small business may not have the resources to monitor all of them. Most experts agree that the ones to be most concerned with are Spamhaus and SpamCop.

There are different procedures for getting off different blacklists. Some require only a phone call or e-mail. Others have very specific procedures. Follow those procedures to the letter, Sullivan recommends. If there are five steps, follow all five, not just four. Failing to do so will keep you on the blacklist. “They’re very rigid about the procedures,” Sullivan says.

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
How to Knock Down Barriers to Effective Risk Management
Risk management today is a hodgepodge of systems, siloed approaches, and poor data collection practices. That isn't how it should be.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.