How To Turn A $200 Gadget Into A Million Dollar Business
Developing a video library of customer testimonials is an important asset that can demonstrate the value of your company to potential acquirers. Follow these 3 steps to great testimonials.
A library of customer testimonials is an important asset in building a company you can sell. Getting customers on-the-record using a Flip Video camera will help you demonstrate to an acquirer that you have a real, sustainable business with customers who like what you do. Take these 3 steps for great results.
1. Get Results-Based Testimonials
In the old days testimonials were what Joe Polish, the legendary marketer behind Nightingale-Conant’s' #1 bestselling tape series for 3 years “Piranha Marketing”, calls “That-A-Boy” testimonials. Polish say “That-A-Boy” testimonials are nice but what you want is “Results Based” testimonials.
Results Based testimonials are customers providing hard numbers of how you made (or saved) them money. Polish uses Results-Based testimonials captured on a Flip Video to flog his “25K Club” product which invites information marketers to plunk down $25,000 for the chance to meet with Joe and his peers four times a year.
2. Capture Your “Social Proof”
Polish calls testimonials “social proof” and a Flip Video camera allows you to capture video and upload it quickly and easily to YouTube. Joe takes his Flip Video everywhere he goes and by chance, power networking and plain dumb luck he has captured video of himself with Richard Branson, Paula Abdul & Tim Ferriss.
3. Ugly Works
In a world of reality TV and grainy YouTube footage, Joe believes the more authentic your video, the better. So don’t worry about the pregnant pauses and dead air, Joe says leave it all in if you want a credible piece of social proof.'I took Joe’s advice and prepared an “ugly” video on why I wrote my new book "Built To Sell: Turn Your Business Into One You Can Sell."
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. We've got a management crisis right now, and we've also got an engagement crisis. Could the two be linked? Tune in for the next installment of IT Life Radio, Wednesday May 20th at 3PM ET to find out.