Hyundai Motor America CIO Rich Hoffman, speaking at InformationWeek's Fall conference last week, talked about how Hyundai has set a goal to sell 1 million cars by 2010, more than three times its sales today, and what business technology it needs to accomplish that. Hyundai, which spends 0.3% of sales on IT, compared with the automotive industry's average of 1% to 1.5%, has taken an approach Hoffman calls focusing on "the vital few" IT projects. From a technology standpoint, those include data warehousing, security, voice-response and Web self-service tools for customer service, and training and learning development.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.